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About Naming Architecture

Systematized: A look at mountain bike naming systems

Naming architecture and systems are top of mind as I’m wrapping up a large, multifaceted naming architecture project and spinning up on another this spring. As I’ve been completing this work, I’ve discovered how little information is readily available on how to evaluate and approach naming architectures and systems. For clarity on how we think…

What we talk about when we talk about naming systems and naming architecture

When we talk about naming systems and naming architecture with clients and potential clients there is a decent amount of consensus on what those activities entail, though we’ve heard enough variability to the point where we wanted to share our definition of each exercise. It’s not like there’s an ISO 9000 standard for what makes…

Build it and they will come

What we’ve learned from building naming architectures At A Hundred Monkeys we have a singular focus for most of our naming projects. We’re naming one company or one product. A smaller subset of our work is focused on naming multiple products that make up a brand’s portfolio. We call this work naming architecture. My colleague…