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About Positioning

Competing Against Big Companies: No One is Going to Save You.

In the Mission District, San Francisco, local merchants are banding together to try and prevent Jack Spade from selling tote bags and oxford shirts near them. The same thing happened with American Apparel a few years ago. In Berkeley on Telegraph Avenue, Mokka Coffee’s windows are plastered with “SAVE MOKKA”. (A Starbucks is opening down…

Embarking on Brand Building Ventures

Embarking on  a brand building venture is an exciting and sometimes unnerving experience. The brand you build will, in many ways, determine the success of your company. It’s exciting to create concrete ways to express the vision and values of your company to your prospective customer audience, but there can be a lot of pressure…

Developing Brand Building Strategy

The task of building a successful brand can sound daunting, but if you approach it with a well-defined brand building strategy, it becomes much easier. Brand building is a complicated concept that begins with getting your brand noticed. But it can’t just stop there. Successful brand building means getting the people who notice you to…

The Difficulties of Brand Building Online

These days, a strong online presence is essential to establishing any kind of successful brand. Whether you’re starting a fresh new business venture or rebranding a company that for whatever reason needs an image makeover, brand building online is hard work and doesn’t happen overnight. There are many elements to brand building online, ranging from…

What to Expect from a Brand Consultant

So you’ve decided to work with a brand consultant. That’s the first step. Of course, now that you know you are doing it, you have to hire a brand consultant, and there are a lot of people out there offering their services. Since the reason you decided to hire a brand consultant in the first…

A Hundred Monkey’s Brand Building Process

There are as many different approaches to branding as there are individuals and businesses. At A Hundred Monkeys, however, we think our brand building process is something special that truly gets results. That’s because the most fundamental aspect of our brand building process is taking a human approach. No matter what your industry is, a…

Brand Building 101

In today’s world, you can’t succeed without having an effective brand. With the Internet, everyone is connected to everyone else all the time. With so many other people competing for your audience’s attention, you have to stand out dramatically, because it’s all too easy to click the other way. You can hire a brand building…

What Birds Names Can Tell You about Brand Naming

You can learn a lot about branding from the animal kingdom. In the animal world, survival is all about passing on your genetics. The key to being successful is to attract as many mates as possible. When you think about it, this is pretty similar to what you’re trying to accomplish when you’re building a…

Branding is just like life: Give more than you get

There are certain rules in life that make the difference between living like you’re in Lord of the Flies or in the suburbs of Minneapolis. One of these rules is give more than you get — think of it as your meta brand promise. The concept is that if you’re only willing to go halfway…

Brand building – an exercise in asymmetry

Do you have any idea how many brands are vying for your attention every day? It’s disgusting. Try this, check out that, Like this, Follow that, 20% more, satisfaction guaranteed! So to cope with this media swarm, people naturally employ some quick mental triage in order to decide what to pay attention to and what to…

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