Corn syrup tries to get sweet with the FDA

By 100m
May 30, 2012
Reading Time: < 1 minute
Filed under Branding, Naming, Positioning
Pour some sugar on me.

The FDA’s mighty gavel has swung, and manufacturers of corn-based sweeteners are left with a bitter taste in their mouths.

The health agency has officially denied a petition by the Corn Refiner’s Association that sought to change the name of high fructose corn syrup — that controversial sweet stuff used in everything from soda and candy to lunch meats — to corn sugar. Consumers, the FDA argues, would be too confused by the change.

In other words, nice try, sugar barons of America. Your plan to convince everyone that the high fructose corn syrup in our Pepsi is anything other than artificial brown sludge has failed, reminding everyone that “syrup” is a liquid candy you drizzle on pancakes … not a beverage you wash down those pancakes with.

Of course, if living with that fact is too difficult, you could always go back to using real sugar.


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