- Poetic
- Names that paint a picture or roll off the tongueBumble and Bumble / AiAiAi / Lululemon
- High Class Gibberish
- Where do they come from? An ancient dictionary? Outer space?Kodak / Zynga / Xerox
- Derivative
- Almost something you’ve heard ofNespresso / Arc’teryx / Zappos
- Initials
- The easy way outKFC / BMW / ESPN
- Acronyms
- Initials that you say instead of spellAsics / SAAB / RAND
- Interesting Letters
- Letters that go above and beyondTCHO / RAV-4 / THX
- Descriptive
- Just get to the pointAirbus / VitaminWater / Whole Foods
- Part Descriptive, Part Fun
- You might as well have some fun along the wayJuicy Couture / Mighty Leaf / Big Gulp
- Part Descriptive, Part Emotional
- We’ve got soul™Sublime Frequencies / SoulCycle / Zenefits
- Americana
- Names that awaken feelings of patriotismBaby Ruth / Dixon Ticonderoga / 76 Gasoline
- Into the Wild
- Nature as powerful inspirationPatagonia / Juniper Ridge / Wolf Ranges
- Someone Special
- The man, the myth, the legendTesla Motors / Jack Daniels / Newman’s Own
- Made-up People
- Pure invention with a dose of realityWarby Parker / Dr. Pepper / Captain Morgan
- Remember When
- Names that feel like they’ve been around for a whileBanana Republic / Old Milwaukee / Crown Royal
- Suggests the Solution
- What’s in it for me?Kryptonite / SubZero / 5-Hour Energy
- Back to Basics
- Everything else is so complicatedFree People / Simple Shoes / Country Time
- Daring
- Not for the faint of heartObey / Virgin / Big Ass Fans
- Adrenaline
- Get your motor runningStingray / Speedo / Full Throttle
- Foreign-feeling
- Implied sophisticationClinique / Häagen Dazs / Tazo
- Literary/Historical
- Align yourself with something powerfulStarbucks / Big Bertha / Rosetta Stone
- Place Names
- Names that take you somewhere elseNorse Projects / Lonely Planet / Hidden Valley Ranch
- One Letter Off
- So close yet so farShyp / Zillow / Lyft
- Vowel Dropper’s Anonymous
- Auto-correct’s worst nightmareFlickr / Tumblr / Unbxd
- Mythical
- A lot to live up toNike / Pandora / Hermès
- Exclamation
- Something to get excited aboutI Can’t Believe It’s Not Butter! / Yelp! / Buzz Off!
- Name as Statement
- Names that are on a missionForever 21 / True Religion / LiveStrong
- Latin Class
- Veni, vidi, viciEx Officio / Novartis / Prorsum
- Utilitarian
- Names your grandpa would be proud ofMadewell / X-ACTO / Specialized
- Blank & Blank
- These are things you remind me ofCrate & Barrel / Bourbon & Branch / Salt & Straw
- Rhyme Time
- I see what you did thereRockShox / Fitbit / Piggly Wiggly
- Wordsmash
- When two become oneSynchilla / Minecraft / McFlurry
- Opposites Attract
- The romantic comedy of namingFire & Ice / Wild Common / Definitely Maybe
- That’s not my name
- Familiar and foreignCom Truise / Drakkar Nowhere / Yim Yames
- Unlikely allies
- Unity where you least expect itJoy Division / Union Hotel / Partners & Spade
- Simple enough
- Familiar word, new contextApple / Palace / Red