What are you up against? A crowded marketplace? Trademark issues? Competition with deep pockets? Bureaucratic boredom? Whatever it is, if it’s a naming problem, we’ve probably been there. See for yourself.
Broad Daylight
Cybersecurity for humans
Overture
We named a supersonic jet
Inside Weather
Furniture that fits
Holloway
The path to practical knowledge
Interspace Builders
Modern home builders
Human Interest
Modern 401k for startups
Figure Eight
Humans FTW
Hidden Rhythm
Crafting food & wellness experiences
Stega
Cybersecurity that never sleeps
Likewise
Wholehearted recommendations
Noonlight
Connected safety platform
Rylo
Picture this
Cresset
A guiding light for investors
Denizen
Banking Across Borders
Bask
Beer for SF Design Week
Minim
Security blanket for a connected home
Hoop
We didn’t actually rename Hyperloop
LMNO
Creativity from A to Z
Daresay
Too much screen time
Sift
Don't leave cash on the table
Standard Deviant
Just add beer
Airbus Transpose
Flying reimagined
Hatch
For the jetsetting pet
FirstHand
Helping hospitals keep their hands clean
Mojo
WiFi like you mean it
Gladly
People, not incidents
Hiya
Will you answer the call?
Nokia OZO
A VR camera that’s almost human
Cake
Point of Sale hardware and software
Aviso
Revenue intelligence software
Waymaker
A teacher-student dashboard
Rubicon
The IoT security we needed yesterday
Remora
Cybersecurity for big fish
Duette
Wholesome meal delivery
eero
The WiFi cure-all
Dolby Atmos
Atmospheric audio
Indivisible
Government for optimists
Nod
One ring to rule them all
LookSharp
Bring your future into focus
Tidepool
Giving diabetes data a home
Stem
Electricity for when you need it most
Okta
Air cover for cloud applications
Inkling
For the love of learning
Riverbed
A new way for information to travel
Case studies offer a behind the scenes look at how we develop names. What were the hardest parts of a project? How did we build consensus? What were the responsibilities of the name relative to other parts of the brand? Since names can’t do everything on their own, we work with our clients to figure out how naming can be most powerful – how we can use naming to create an invitation into a brand. This means being targeted and using a little restraint. The best names don’t try to say everything at once – they’re the first move. What happens next? That’s up to you.