What are you up against? A crowded marketplace? Trademark issues? Competition with deep pockets? Bureaucratic boredom? Whatever it is, if it’s a naming problem, we’ve probably been there. See for yourself.

Hidden Rhythm

Cute no more

Holloway

The path to practical knowledge

Coord

Seamless motion

Human Interest

Personal investing for everyone

Rylo

Picture this

Cresset

A guiding light for investors

Denizen

Banking Across Borders

Bask

Beer for SF Design Week

Minim

Security blanket for a connected home

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Hoop

We didn’t actually rename Hyperloop

LMNO

Creativity from A to Z

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Daresay

Too much screen time

Sift

Don't leave cash on the table

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Standard Deviant

Just add beer

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Airbus Transpose

Flying reimagined

Hatch

For the jetsetting pet

FirstHand

Helping hospitals keep their hands clean

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Mojo

WiFi like you mean it

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Gladly

People, not incidents

Hiya

Will you answer the call?

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Nokia OZO

A VR camera that’s almost human

Cake

Point of Sale hardware and software

Aviso

Revenue intelligence software

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Waymaker

A teacher-student dashboard

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Serial Box

Writing for readers

Rubicon

The IoT security we needed yesterday

Remora

Cybersecurity for big fish

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Duette

Wholesome meal delivery

eero

The WiFi cure-all

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Dolby Atmos

Atmospheric audio

Indivisible

Government for optimists

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Nod

One ring to rule them all

LookSharp

Bring your future into focus

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Tidepool

Giving diabetes data a home

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Stem

Electricity for when you need it most

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Okta

Air cover for cloud applications

Inkling

For the love of learning

NetJets Europe

150 jets and a blank canvas

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Riverbed

A new way for information to travel


Case studies offer a behind the scenes look at how we develop names. What were the hardest parts of a project? How did we build consensus? What were the responsibilities of the name relative to other parts of the brand? Since names can’t do everything on their own, we work with our clients to figure out how naming can be most powerful – how we can use naming to create an invitation into a brand. This means being targeted and using a little restraint. The best names don’t try to say everything at once – they’re the first move. What happens next? That’s up to you.