What are you up against? A Crowded marketplace? Trademark issues? Competition with deep pockets? Bureaucratic boredom? Whatever it is, if it’s a naming problem, we’ve probably been there. See for yourself.
We didn’t actually rename Hyperloop
Creativity from A to Z
Too much screen time
Don't leave cash on the table
Just add beer
Air cover for cloud applications
Will you answer the call?
Helping hospitals keep their hands clean
WiFi like you mean it
Cybersecurity for big fish
People, not incidents
Case studies offer a behind the scenes look at how we develop names. What were the hardest parts of a project? How did we build consensus? What were the responsibilities of the name relative to other parts of the brand? Since names can’t do everything on their own, we work with our clients to figure out how naming can be most powerful – how we can use naming to create an invitation into a brand. This means being targeted and using a little restraint. The best names don’t try to say everything at once – they’re the first move. What happens next? That’s up to you.