0-9
“26″
Typography magazine for Agfa
1 to 1
Sales software for Herman Miller
10zig
Network appliances
98point6
Personal medical database for MedicaLogic
A
Abacus
Floating point processor for Weitek
Alfalfa
Tax and financial planning
All Thumbs
Home repair videos
Alphonse
Spokesdog for the NetJets Europe 25 hour card
Aluka
Indigenous research collections for the Mellon Foundation
Andeo
Student travel and learning company
Apples+Oranges
Macintosh database
Arena
Point of purchase software
Aria
Fitbit's Wi-Fi smart scale
Atomica
Windows reference software
Aventura
Immediate relief for hospital clinicians
B
Bandwagon
Insert program for local newspapers
Black by Bainbridge
A matboard with a black core
Bom Dia
NetJets Europe Intranet
Breadbox
Odyssey electronic commerce study
BrightBlack
IT consulting services
Broad Daylight
Expert Q+A on the web
Buoy
Understand your symptoms
The Bivouac
A high-end hostel
C
Canal Street
Executive talent management
Canopy
Commercial real estate investment firm
Chips & Bits
Odyssey research report on PCs and online services
Chuckwalla
Digital asset management
Class Act
Employee training company
Clutch
Web application development
Coalition
Cybersecurity insurance
Conductive Ventures
Heating up the world of venture capital
Cookin’
Chain of stereo stores
Cruel World
Career placement service
D
Deco
Chocolate vitamins
Diderot
Online wine reservations
Doodad
Printed advertising inserts
DreamScreen
HP wireless household appliances
F
Farm-in-a-box
Mail order tabletop farms
Felix
PC pointing device
Film & Ink
Entertainment lawyers
Fold3
Military records resource
Forward Observer
Public sector market research
Freelance
Lotus graphics software
From Vancouver with love
Souvenir shop
Front Porch
Senior living communities
H
Habitat
Inkling's digital publishing platform
Holloway
The well-trodden path of practical knowledge
Home Eq.
Home equity loan program for Cambridgeport Bank
Homefront
Odyssey report on home use of media products & services
Hook
Video streaming app for Android
Hot Potato
Odyssey research reports on hot developments in new media
Hubbub
Public relations agency
Human+Nature
Documentary films
I
Invisible Ink
Interaction design firm
Iroko
Day spa in Alabama
Ironweed
Film distribution
Ithaka
Worldwide archiving initiatives for the Andrew W. Mellon Foundation
J
Jacks
Athletic shoes by Franklin Sporting Goods
Jamcracker
Unified platform for IT management
Jamoka
Online banking services
Jazz
Integrated software for Lotus
Jigsaw
Records management
Jungle Jumpstart
Breakfast drink for Jamba Juice
Jupiter Wells
Home furnishings website
Jut
Closed systems are old news
K
Kelda
Bring your application to life
Kiddo!
Non-profit school fund raising organization
Knockmedown
Fabric for Deepa Textiles
Koken
Your work, center stage
L
L. Ferrari
Office systems dealer
Left Field
Advertising agency
Left on Elm
Training consultants
Legwork
Fitness program for Physicians Health Services
Libretto
Medical consortium for the Gordon and Betty Moore Foundation
Liminal Fund
A private charitable organization
Little Engine
Small business directory
Little Fund
Savings product for Third National Bank of Hampden County
Lucent Titania
Family of voltage converters for Lucent
M
Maggie’s Farm
Holding company for printing operations
Makoro
IBM retail data management system
Midnight Kitchen
Cookie company
Minim
Home network security
Mockingboard
Sound and speech card for Apple II computers
Morning Glory
Breakfast drink for Jamba Juice
Murmur
Customized ear protection
O
“O” Gelato
Gelateria
Odyssey
Market research firm
Open Book
Bond auction system for WR Hambrecht + Co.
Open Go
Automated audio conferencing for Raindance
Open IPO
Publicly-priced offerings for WR Hambrecht+Co.
Ouroboros
Sustainable business consulting
Outfox
The smartest VPN on the web
P
Percepta
Pulmonary diagnostic kit by Veracyte
Pipes & Wires
Odyssey report on television and cable services
Pooch Punch
Canine beverage for Colgate
Portico
Electronic archiving service for the Andrew W. Mellon Foundation
Proving Ground
Sales training company
Punch Cards
Online greeting card company
R
Radio Verité
Radio production company
Raindance
Web and phone conferencing
Rebar
Global software reseller
Red Tractor
Corporate landscaping service
Relay Ventures
Venture capital for early stage startups
Retrofit
Data-driven weight loss
Rhyme+Reason
Color system for Deepa Textiles
Rocket Farms
Grower and shipper
Roundhouse
Tech gurus for home and business
Ruckus
Wireless home networking products
S
Seven
Wireless network integration
Sledgehammer
Hedge fund product for Odyssey
Sparks Will Fly
Fabric collection for Deepa Textiles
Special Delivery
Vanpool program sponsored by the RI Dept of Transportation
Start Here
Microsoft Windows tutorial
Steelhead
Wide area network acceleration appliance
Stega
Cybersecurity that never sleeps
Stoke
A new company name for a bunch of rebels.
Straight A’s
Men’s magazine
Straightaway
Healthcare training and support software
Stria
Document lifecycle services
Stride
Work as one
Strong Suit
Sales force recruiting firm
Sun, Moon & Stars
ATM for Cambridgeport Bank
Survival School
Self care program for Physicians Health Services
Sweet Dreams
Fanny Farmer Candies
Sweet Sunshine
Breakfast drink for Jamba Juice
Swirlinghetti
Fabric for Deepa Textiles
Switchtower
Technology platform for Raindance conferencing services
T
Talisman
Tennis racquet for Kneissl
The Country Almanac
Syndicated bank newsletter
The Lot
RI state lottery
Ton of Bricks
Branding blog
Transfixd
Interaction design for mobile and web
Type City
Type cartridge for Bitstream
Tyro
Video graphics software
U
Upstairs
Business image consulting
V
Volumetrics
Medical imaging devices
W
Warrior Within
Part of the series Prince of Persia for Ubisoft Entertainment
Wherewithal
A personal approach to online investing
Whitewater
Cloud storage accelerator for Riverbed
Wiggle Wiggle
Fabric for Deepa Textiles
WR Hambrecht + Co.
Investment bank
Writework
Educational web service
Z
Zatso
Online news service
Zepto
Game for Winkler Advertising
ZigZag
Digital whiteboard for the iPad
Zumbido
NetJets Europe Biannual Conference
Getting to a great name takes a lot more than throwing a bunch of words on the wall and voting on favorites. It takes a keen understanding of audience, personality and point of view. It takes iteration and careful screening. It takes getting everyone on the same page. Sure, in the end the target is a word or short phrase but the process and presentation are crucial to getting there. So while these names represent the end result, look behind them and you’ll see countless names, ideas and conversations that helped us arrive at a name that everyone loves.
What’s the common thread through our names? They have stories behind them. They tend towards real words and phrases. They get a reaction. They don’t try to say everything at once. Sure, it might be a little easier to find a URL with a word that’s misspelled or invented but it’s at the cost of something people will be able to remember and find. Remember, if your name is “Rotr,” your name is actually “Rotor without the second O.” Considering over 95% of site visits come from search instead of direct navigation, pure dot com URLs are becoming less important every day. That’s not to say we won’t help you find a great URL–we will. We’ll work with you to understand your priorities and develop names that speak to your audience.