0-9


1 to 1

Sales software for Herman Miller

“26″

Typography magazine for Agfa

98point6

Personal medical database for MedicaLogic

10zig

Network appliances

A


Abacus

Floating point processor for Weitek

Alphonse

Spokesdog for the NetJets Europe 25 hour card

Aluka

Indigenous research collections for the Mellon Foundation

Apples+Oranges

Macintosh database

Alfalfa

Tax and financial planning

All Thumbs

Home repair videos

Altair

San Francisco law firm

Andeo

Student travel and learning company

Arena

Point of purchase software

Atomica

Windows reference software

Aventura

Immediate relief for hospital clinicians

Aria

Fitbit's Wi-Fi smart scale

B


Black by Bainbridge

A matboard with a black core

Bandwagon

Insert program for local newspapers

Bom Dia

NetJets Europe Intranet

Breadbox

Odyssey electronic commerce study

BrightBlack

IT consulting services

Broad Daylight

Expert Q+A on the web

Buoy

Understand your symptoms

The Bivouac

A high-end hostel

C


Chips & Bits

Odyssey research report on PCs and online services

Class Act

Employee training company

Cruel World

Career placement service

Canal Street

Executive talent management

Canopy

Commercial real estate investment firm

Chuckwalla

Digital asset management

Clutch

Web application development

Coalition

Cybersecurity insurance

Common Interest

Blockchain community platform

Conductive Ventures

Heating up the world of venture capital

Cookin’

Chain of stereo stores

Coord

Seamless Motion

D


Deco

Chocolate vitamins

Diderot

Online wine reservations

Doodad

Printed advertising inserts

DreamScreen

HP wireless household appliances

E


Earth Turns

Vitamin company

F


Farm-in-a-box

Mail order tabletop farms

Felix

PC pointing device

Forward Observer

Public sector market research

Front Porch

Senior living communities

Film & Ink

Entertainment lawyers

Fold3

Military records resource

Freelance

Lotus graphics software

From Vancouver with love

Souvenir shop

G


Gambit

Technology consulting

Grapple

Collaborative task management

H


Home Eq.

Home equity loan program for Cambridgeport Bank

Human+Nature

Documentary films

Henceforth

Career consultant

Holloway

The path to practical knowledge

Homefront

Odyssey report on home use of media products & services

Hook

Video streaming app for Android

Hot Potato

Odyssey research reports on hot developments in new media

Hubbub

Public relations agency

Habitat

Inkling's digital publishing platform

I


Iroko

Day spa in Alabama

Ironweed

Film distribution

Ithaka

Worldwide archiving initiatives for the Andrew W. Mellon Foundation

Interspace

Modern home builders

Invisible Ink

Interaction design firm

J


Jamcracker

Unified platform for IT management

Jigsaw

Records management

Jungle Jumpstart

Breakfast drink for Jamba Juice

Jupiter Wells

Home furnishings website

Jacks

Athletic shoes by Franklin Sporting Goods

Jamoka

Online banking services

Jazz

Integrated software for Lotus

Jut

Closed systems are old news

K


Kiddo!

Non-profit school fund raising organization

Kelda

Bring your application to life

Knockmedown

Fabric for Deepa Textiles

Koken

Your work, center stage

L


L. Ferrari

Office systems dealer

Left Field

Advertising agency

Left on Elm

Training consultants

Legwork

Fitness program for Physicians Health Services

Little Fund

Savings product for Third National Bank of Hampden County

Lucent Titania

Family of voltage converters for Lucent

Libretto

Medical consortium for the Gordon and Betty Moore Foundation

Liminal Fund

A private charitable organization

Little Engine

Small business directory

M


Maggie’s Farm

Holding company for printing operations

Midnight Kitchen

Cookie company

Makoro

IBM retail data management system

Mockingboard

Sound and speech card for Apple II computers

Morning Glory

Breakfast drink for Jamba Juice

Murmur

Customized ear protection

N


Nutshell

A Tidepool app that gives diabetics situational recall

O


“O” Gelato

Gelateria

Odyssey

Market research firm

Open Book

Bond auction system for WR Hambrecht + Co.

Open Go

Automated audio conferencing for Raindance

Open IPO

Publicly-priced offerings for WR Hambrecht+Co.

Ouroboros

Sustainable business consulting

Outfox

The smartest VPN on the web

P


Percepta

Pulmonary diagnostic kit by Veracyte

Pipes & Wires

Odyssey report on television and cable services

Pooch Punch

Canine beverage for Colgate

Portico

Electronic archiving service for the Andrew W. Mellon Foundation

Proving Ground

Sales training company

Punch Cards

Online greeting card company

R


Raindance

Web and phone conferencing

Rebar

Global software reseller

Red Tractor

Corporate landscaping service

Rhyme+Reason

Color system for Deepa Textiles

Rocket Farms

Grower and shipper

Ruckus

Wireless home networking products

Radio Verité

Radio production company

Relay Ventures

Venture capital for early stage startups

Retrofit

Data-driven weight loss

Roundhouse

Tech gurus for home and business

S


Seven

Wireless network integration

Start Here

Microsoft Windows tutorial

Strong Suit

Sales force recruiting firm

Survival School

Self care program for Physicians Health Services

Sweet Dreams

Fanny Farmer Candies

Swirlinghetti

Fabric for Deepa Textiles

Sledgehammer

Hedge fund product for Odyssey

Sparks Will Fly

Fabric collection for Deepa Textiles

Special Delivery

Vanpool program sponsoredby the RI Dept of Transportation

Steelhead

Wide area network acceleration appliance

Stega

Cybersecurity that never sleeps

Stoke

A new company name for a bunch of rebels.

Straight A’s

Men’s magazine

Straightaway

Healthcare training and support software

Stria

Document lifecycle services

Stride

Work as one

Sun, Moon & Stars

ATM for Cambridgeport Bank

Sweet Sunshine

Breakfast drink for Jamba Juice

Switchtower

Technology platform for Raindance conferencing services

T


Talisman

Tennis racquet for Kneissl

The Country Almanac

Syndicated bank newsletter

Ton of Bricks

Branding blog

Type City

Type cartridge for Bitstream

The Lot

RI state lottery

Transfixd

Interaction design for mobile and web

Tyro

Video graphics software

U


Upstairs

Business image consulting

V


Volumetrics

Medical imaging devices

W


Warrior Within

Part of the series Prince of Persia for Ubisoft Entertainment

Wherewithal

A personal approach to online investing

Whitewater

Cloud storage accelerator for Riverbed

Wiggle Wiggle

Fabric for Deepa Textiles

WR Hambrecht + Co.

Investment bank

Writework

Educational web service

Z


Zatso

Online news service

Zepto

Game for Winkler Advertising

ZigZag

Digital whiteboard for the iPad

Zumbido

NetJets Europe Biannual Conference


Getting to a great name takes a lot more than throwing a bunch of words on the wall and voting on favorites. It takes a keen understanding of audience, personality and point of view. It takes iteration and careful screening. It takes getting everyone on the same page. Sure, in the end the target is a word or short phrase but the process and presentation are crucial to getting there. So while these names represent the end result, look behind them and you’ll see countless names, ideas and conversations that helped us arrive at a name that everyone loves.

What’s the common thread through our names? They have stories behind them. They tend towards real words and phrases. They get a reaction. They don’t try to say everything at once. Sure, it might be a little easier to find a URL with a word that’s misspelled or invented but it’s at the cost of something people will be able to remember and find. Remember, if your name is “Rotr,” your name is actually “Rotor without the second O.” Considering over 95% of site visits come from search instead of direct navigation, pure dot com URLs are becoming less important every day. That’s not to say we won’t help you find a great URL–we will. We’ll work with you to understand your priorities and develop names that speak to your audience.