Use your name to fit in, and you’ll spend your marketing budget trying to stand out.

We’ve been in the naming business since 1990. Naming is the first and best way to get people’s attention, so we built a process that creates captivating names. We take care of trademark, URL, cultural screening, and multiple stakeholders without letting them get in the way.


Our work

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Eero

The WiFi cure-all

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Dolby Atmos

Atmospheric audio

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Inkling

For the love of learning

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Din

Cook like a restaurant

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Naming

Naming keeps our lights on, so we’re dangerously good at it. We’ve tailored our process to avoid the pitfalls and play to your strengths. You’ll end up with a name that’s right for your business, speaks to your audience, and helps you stand out from the competition.

+++ See our names
+++ Learn about our process


Writing

A good name attracts an audience. But once you have their attention, you’ll need a good story to keep them around. Most people see writing as a line item. For us, it’s a way to keep people asking for more.

+++ Here’s why we should write your story


Recent Happenings

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Deconstruct: Freeform

Deconstruct is a propaganda venture from A Hundred Monkeys in which we perform close readings of new names belonging to companies with [...]
Look, circuit boards! Tech stuff!

Deconstruct: tronc

  It’s been a tough year for Tribune Publishing Company. After the messy balkanization of the formerly bankrupt Tribune Company, [...]