Use your name to fit in, and you’ll spend your marketing budget trying to stand out.

We’ve been in the naming business since 1990. Naming is the first and best way to get people’s attention, so we built a process that creates captivating names. We take care of trademark, URL, cultural screening, and multiple stakeholders without letting them get in the way.


Our work

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Airbus Transpose

Flying reimagined

eero

The WiFi cure-all

a-hundred-monkeys-dolby-atmos-naming

Dolby Atmos

Atmospheric audio

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Nokia OZO

A VR camera that’s almost human

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Naming

Naming keeps our lights on, so we’re dangerously good at it. We’ve tailored our process to avoid the pitfalls and play to your strengths. You’ll end up with a name that’s right for your business, speaks to your audience, and helps you stand out from the competition.

+++ See our names
+++ Learn about our process


Writing

A good name attracts an audience. But once you have their attention, you’ll need a good story to keep them around. Most people see writing as a line item. For us, it’s a way to keep people asking for more.

+++ Here’s why we should write your story


Recent Happenings

Names so bad they’re good

What’s the difference between good names and bad names? A lot less than you think. Ever since I wrote the first edition of [...]

We speak our mind on Net Neutrality with The Outline

“‘Net neutrality’ feels like a can of old gray paint,” Eli Altman, creative director of the Bay Area-based naming and branding agency A [...]