Naming a company?
You need a lot more than a naming company.

A Hundred Monkeys is a branding company with a knack for coming up with names that are provocative and human.

But good company names are only the beginning. Probably the biggest thing we want to say is that a brand is a living, breathing thing. You can't develop a brand identity from a list of attributes on a research report.

We think that every name should tell a story. And we have yet to meet a client who doesn't have a good one. (Sometimes it takes a little digging).

As naming consultants, we help you think about how you are different, and what that means for your positioning and branding. Then we help you find the best way to live in the hearts and minds of your customers.

We do everything to create, build and sustain brands.

We tackle corporate branding with a
lot of complementary skills: research, strategy, naming, branding, image consulting, creative direction, design, copywriting, advertising. Our experience in all of these areas
gives us the ability to make things hang together that often don't. And to help you build a brand that not only maps to your business goals, but to who you are.

We know how to structure a company naming problem so the right considerations are on the table and the decisions get made in the right order. This means that you need to have some strong and precise language around who you are and why you're here before you go about naming your company or product.

Creating a new brand is an opportunity to take a deep breath.

If you are looking at your branding strategy, you are at a crossroads. Creating a new brand is an opportunity to take a deep breath, take stock of who you are and where you're headed, figure out what new things you need to add to the marketing mix, and what baggage you may be ready to leave behind.

Branding is at the heart of everything you do that touches the consumer. It's not just about finding good company names. It's really about something much deeper.

It starts with asking some tough questions like who are you and what do you believe in? And it ultimately embraces all of the things you do to connect with your customers.

The art of branding is fundamentally about connecting with people at a human level. If this makes sense to you, then you will see that branding is just an extension of everything you already know about what makes human relationships succeed or fail.

Branding is just like life.

If you're good at these things as a person, chances are you already have these skills, which are critical to successful brand building:

Connecting with people so they can see the sparkle in your eyes and hear the passion in your words.

Understanding what really drives the attitudes and behavior of the people you need to reach.

Treating people with respect -- including the knowledge that everybody has their own ideas about what's important in life.

Reading between the lines – sensing what people mean as opposed to what they say.

Seeing a relationship as an ongoing conversation, a lively give-and-take between you and your audience--of ideas and stories and feelings and experiences and points of view.

And something we all know and often forget: realizing that, in real life, how you say it is a lot more important than what you say.

• Company names
• Product names
• Retail business names
• Non-profit names
• Professional service names