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About Naming
The Hard Rock Hotel, Den of Evil
- About: Branding, Naming, Positioning, Renaming
by Jeffery Racheff Imagine this scenario: It’s family dinner night, and you and the hubby and the kids decide to go out for a nice wholesome meal at the Hard Rock Cafe. But as you step through the shiny big doors, instead of classic guitar solos and famous leather jackets, you’re greeted by half-naked women, drug-dealers…
Let’s All Go to The United States… of Mexico?
by Jeffery Racheff Mexico is not who you think it is. For the last 185 years, our neighbor to the south has been posing under a pseudonym. Despite what Americans (and many Mexicans) have long taken for granted, the country’s formal name is not Mexico — it’s The United States of Mexico. Strange, right? Well,…
100M invited to talk about naming on CBS Sunday Morning
- About: Naming
From CBS: “The Corn Refiners Association petitioned the FDA this week for permission to re-label “high fructose corn syrup” as “corn sugar,” which got Mitch Butler and Josh Landis of “The Fast Draw” to thinking, what’s in a name?” You can see the whole video at CBS here.
Crashing the World’s Biggest Wine and Cheese Party
by Jeffery Racheff Cheese-makers, prepare to curd your enthusiasm. The European Union is cracking down on producers who name their products after places of geographical significance — Camembert, Champagne, etcetera, in an effort to pasteurize fakers and keep the famous brands solely within the continent. Basically, if your Burgundy isn’t flying a French flag, the EU…
Jennifer Aniston: victim of a classic ‘Baste & Switch’
by Jeff Racheff There are innumerable reasons why a movie might bomb in Hollywood today. Maybe the studio forgot to promote it. Maybe what started out as a family film scared away audiences after it received an NC-17 rating. Or maybe it just had a forgettable name. Take The Switch for example. Jennifer Aniston’s latest…
Torrent Reactor ‘Buys’ Itself a Russian Village
- About: Naming
Deep in the Siberian tundra, where sub-zero temperatures are the norm and Yaks outnumber computers, the new frontier of internet file-sharing is born. Torrent Reactor, one of the most popular file-sharing sites on the web, announced recently it has purchased the small Russian town of Gar in exchange for its name. The company reportedly paid…
MAC Names New Cosmetic Line After Mexican Murder Town
- About: Naming
by Jeff Racheff It’s a good thing MAC designs make-up, because the cosmetics giant is sporting a nasty black eye. The cover-up creator was blasted for a new joint collection with Rodarte apparently inspired by Juarez, Mexico, the hellish murder capitol of the world — infamous for its drug-related slayings, sex trafficking and unsolved cases…
Ameriie Has a Vowel Movement
by Jeffery Racheff Rock ‘n’ roll takes no prisoners. Especially with those who have terrible names. This is typically a lesson learned the hard way. The perfect band name you came up with over the course of a week-long drug and booze binge might not fare so well in the long-run. So what does an artist…
America Has a Vowel Movement
- About: Naming
Rock ‘n’ roll takes no prisoners. Especially with those who have terrible names. Etiam semper vestibulum erat, in elementum eros facilisis sit amet. Fusce ac accumsan urna? Curabitur elementum ante vel nibh mattis vel blandit enim dignissim. Aliquam in ligula libero. Curabitur mattis commodo risus; ac sagittis enim vehicula sed. Aenean sed ante tortor? Aliquam…
Pork: formerly known as the other white meat
- About: Branding, Naming, Positioning, Renaming
by Jeffery Racheff Get ready for a whole new shade of lipstick on your honey baked ham. The National Pork Board (yes, it really exists) announced this week that it will be dropping the iconic slogan “Pork. The Other White Meat” as part of a new effort to revamp the meat’s image. Known officially as…