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About Naming
Leonard Cohen on how to write a song or name a company
- About: Naming
Leonard Cohen is a powerful, dark, romantic figure in my life. Along with Bob Dylan and Tom Waits, he is a guide in the night. Funny that he spent five years in a monastery. While Cohen was being cook, driver and late-night sake drinking buddy to the roshi, his business manager was apparently being a…
Peter Arnell tries his hand at damage control
- About: Naming
Peter Arnell, self-proclaimed “street rat from Brooklyn,” is having a hard time handling the damage control after his redesign of the Tropicana brand backfired bigtime. This in depth report from Newsweek looks at what might keep Arnell from getting past this little disaster.
Clawing your way to the top
- About: Naming
What happens when a product name has zero connection to the brand? A camping trip leads to a curious discovery in the sleeping bag department.