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About Naming

Naming the pandemic: it’s a flu-id situation

We said yesterday that the name of the pandemic was becoming a political football. Well today, the ball is still in motion. President Obama opened yesterday’s press conference by calling it the H1N1 flu virus. I know he promised us a science-based administration, and maybe H1N1 could slide by as a name for a star…

Tweet tweeter twitter. What does Twitter mean to you?

by Eli Altman I’m not going to talk about how popular Twitter is. I’m not going to debate its merits or talk about how it’s ruining America’s youth. There are tons of places to talk about that (including on Twitter) and I think it has been discussed ad nauseam. Instead I want to talk about…

The Porsche Panamera gets put to the (naming) test

by Eli Altman Yesterday, recession be damned, Porsche debuted the newest addition to its lineup at Auto Shanghai—the Panamera. It’s a four-door luxury sedan that starts at $89,000 and tops out around $132,000 with all-wheel drive and some turbo. U.S. sales are set to begin in October. While we like talking about cars, we love…

Leonard Cohen on how to write a song or name a company

Leonard  Cohen is a powerful, dark, romantic figure in my life. Along with Bob Dylan and Tom Waits, he is a guide in the night.  Funny that he spent five years in a monastery. While Cohen was being cook, driver and late-night sake drinking buddy to the roshi, his business manager was apparently being a…

Peter Arnell tries his hand at damage control

Peter Arnell, self-proclaimed “street rat from Brooklyn,” is having a hard time handling the damage control after his redesign of the Tropicana brand backfired bigtime. This in depth report from Newsweek looks at what might keep Arnell from getting past this little disaster.

Clawing your way to the top

What happens when a product name has zero connection to the brand? A camping trip leads to a curious discovery in the sleeping bag department.