Helpful words

Be human – our social media brand guidelines

Most brands can’t keep their legs shut. Like us on Facebook. Follow us on Twitter and Tumblr and Instagram and Google Plus. Pin us on Pinterest. They’re like the guy at the bar who will go home with any girl that has a pulse. In the past ten years the number of media outlets has…

Tidepool has launched

For the past 6 months we have been working with an extraordinary group of doctors and software architects on a project to make data from medical devices speak a common language. Named Tidepool, the new non-profit is building an open source software platform initially slated to help the one million people in the U.S. with…

Characteristics of the Best Names for Companies

A company’s name has a lot more to do with its success or failure than you might think. You only get one chance to make a first impression, and in most cases, your business’s first impression will be made when people hear its name. There’s no single method for figuring out the best name for…

Branding is just like life: Play a little hard to get

If people were like companies, we’d all be drunken sailors–telling our stories to anyone who would lend us an ear, and probably a lot of people who aren’t even paying attention. Companies are so eager to make friends that they violate the most basic rule of human engagement, which is: make sure the other person…

What to Name My Company

What branding ultimately comes down to is creating a cohesive identity and personality for your company that sets you apart from the competition. Your company name, logo, writing, and visual and vocal identity elements work together to establish your brand. Though the most successful brands make sure that all of these elements work together to…

Lean startups need lean branding

If you talk to people starting companies, you’ll notice a four letter word that’s rocketing its way to ubiquity. That word is “lean.” This is primarily because of Eric Ries’ New York Times and Amazon bestseller “The Lean Startup.” The book has been lauded by everyone from Mitch Kapor to Tim O’Reilly to Dustin Moskovitz….

What is Branding?

Ever wonder: what is branding? The truth is you already have an intuitive sense of what branding is, because it’s actually something that comes quite naturally. See, branding is just like life. In life, as a human being, your brand as an individual is the clothes you wear, how you talk, who you associate with,…

Branding is just like life: How to make it over the wall

When you do brand strategy consulting, seeing bad branding hurts just a little bit more. You have more empathy for how people deal with the visual and verbal assault they are under all day and all night. The first line of defense people have is to put up a wall and hide. People put up…

Rebranding: Companies that Succeeded

There are many things to consider when rebranding companies. A rebrand might simply consist of a new logo, or even just updated colors. Or it could be a new company name and an entire visual makeover. Truly successful rebranding means understanding your company’s situation well enough to judge what level of rebranding is right for…

What Should I Name My Company?

If there’s one question we love to answer at A Hundred Monkeys, it’s “what should I name my company?” Company naming is a creative challenge made all the more difficult by the fact that there are millions of other companies out there. The first few things you come up with are probably going to be…

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