Dan Harris would like a minute of your time. In fact, he would like any amount of time you would be willing to dedicate to the age-old contemplative practice of mindfulness meditation. If you’re using his 10% Happier app, even better. The ABC news anchor turned meditation evangelist has been on a crusade to convince
Tools define eras. The cotton gin, nitrogen fertilizer, the internal combustion engine, the internet—all changed the lives of millions of people. New tools bring great capabilities and promise. They also introduce new risks and problems. Tools aren’t inherently good or bad–that comes down to who’s using them and how. Nuclear energy comes to mind. France
My current home base is Houston, which means New Orleans is a straight shot down I-10 and an easy long weekend. For anyone who loves language, etymologies, and wrestling with new words, a drive through Louisiana is a visual feast. It’s something like a history lesson and an international excursion combined, with more Arby’s. I’ve
Many people are drawn to foreign language brand names at one point or another. Whether it’s an exotic sports car, a fine wine, or a chic restaurant, the attractive phonetics, excitement of cultural exploration, or simply the mystery of the unknown can capture our imagination. Today, some light fare: we’ll dive into several courses of
In November of last year my sister-in-law Erica texted me: “I need to come up with themes to name the conference rooms in our new office campus. Such as “tv shows”, “sports teams”, “types of trees” etc etc. Do you have any ideas?? I need to come up with 20–25 different categories (we have a
At A Hundred Monkeys we talk a lot about how brands are like people. The name is the first impression, they have personalities, voices, and we grow to love them (or maybe the opposite) through experience over time. Interacting with a brand can be a lot like dating — or really, like any human interaction. Client relationships
Or, business is slow. What are you going to do about it? Here at A Hundred Monkeys, 2023 is off to a slow start. New leads, referrals, and new projects are all below average. The first thing we wanted to check when we realized this was “Is this an us thing or an everyone thing?” So we reached
Hear me out—I have an oddball question: why don’t some brands make a point to change their name, and their brand, regularly? As in, their name (and visual identity) change often to the point of transformation being core to who they are. Newness is the consistency. I recognize this concept won’t work for most brands
A branding lesson from none other than the strip mall The strip mall, a self-contained retail oasis and 20th-century Main Street, is a staple of towns across America. A one-stop shop where you can get a haircut, pick up a prescription, get your smoothie fix, and have your taxes prepared all in one run. Multi-level?
Assorted Characters is a limited edition 3 volume zine of names and other found text collected by the team at A Hundred Monkeys. It is available exclusively through No Picnic Press. For as long as I can remember, I’ve been taking pictures of names and other language I find. This could be on a neighborhood
