Retail Naming:Cookin' Nature of the Work: Naming Consultant: Steve Longo ran the Tweeter, etc. stores in New Hampshire and when he broke off with Tweeter, a big New England outfit, he needed to find a new name for his part of the chain, which carried high-end consumer electronics. We thought that Tweeter was a really cool name and we knew it was going to be hard to come up with something that strong. Steve was a great client and he wanted to capture the raw musical energy that his customers were really after. We finally settled on Cookin¹ because that is what musicians do when everything is happening just right.
Nature of the Work: Naming Consultant:
Every name tells a story: See all of our names
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Jim
Keegan was the CEO of Cambridgeport Bank, a community bank headquartered
in Cambridge, MA. Jim was an old guy with a great laugh and we were a
bunch of young iconoclasts, but we really hit it off and did some great
work together over a number of years. They had four offices and were up
against the prototypical big banks who didn¹t really know their customers.
At Altman & Manley, we did their logo, advertising, collateral, in-bank
displays and this wonderful little project, which was to come up with
a name and identity for their ATMs, which we all know used to have brilliant
names like Bank 24. Well the name we chose came from a wonderful illustration
by