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Snacks on snacks on snacks: Snack naming at the Island Pacific Supermarket
This weekend I had the pleasure of visiting the Island Pacific Supermarket in Vallejo, California. For the uninitiated, the Island Pacific Supermarket in Vallejo is a supermarket featuring foods from the Philippines. I entered the store looking for snacks as I had spent most of the day performing manual labor and was wanting to snack…
Some of the best names I’ve come across as a professional namer
It’s fun to talk about bad names. We do so often. Our Creative Director Eli started an instagram hash tag for just that purpose: #dontcallitthat. Eli also documents all the names he comes across in the wild and discusses them on Medium. Round one. Round Two. As a group, all of us at A Hundred…
Branding Case Study: Disney
- About: Medium
Even if your company isn’t as ambitious as a media conglomerate, there are still many good business ideas to learn from when looking at the success of companies like Disney. After all, a mega company like Disney is made, not born. You have to start somewhere, and those who rise to the top obviously had…