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About Naming

Naming Your Fashion Brand

For many designers, the creativity required to start a fashion brand comes easily, but learning how to start a company from a business perspective takes more work. For creative people, branding is one of the most fun parts of learning how to start a company, since it takes full advantage of all those design skills….

The Power of Branding

Branding is an essential part of how to open a business, but it is also a concept that has been rapidly evolving with the growth of the internet. Twenty years ago, the power of branding was something that primarily benefited large corporations. Today, it’s just as important for smaller businesses. It’s essential for everyone who…

Naming Your Law Firm

Branding is a key step in the process of figuring out how to start a business. This is true no matter what type of business you’re creating. Law firms are one type of business where branding gets overlooked in the face of convention. Most law firms go with a standard name and image that includes…

Branding Case Study: Playboy

The good news about starting a business is that you’re not the first one to do it. Many companies have come before you and left behind a trail of mistakes to avoid, lessons to learn, and great business ideas that you can glean insight from. The ways that successful companies have approached branding can be…

Naming My Business 101

Businesses are like poems; the person who creates them often saves the naming process until the end. Like inspiring language, great business ideas come when they will, and most people decide to go with the creative flow before addressing the matter of what a company should be called. Even so, from a marketing perspective, the…

California — cool since 1510

As far as state names go, California is the black sheep of America. Rather than some stale, obligatory honor to a founding father, a lazy attempt to replicate somewhere in England or a halfhearted remembrance of a decimated Indian nation, “California” is a dream. It represents not what was found or what died here, but…

Come to Office Hours

Stuck in a naming rut? Perfect timing. We spend the majority of our waking hours naming things, so we thought it would be nice to reach out and help those of you in naming need. We can’t work with everyone who comes our way, but we wanted to open up a little time to help…

Love at first sight

Love at first sight can be a pretty thrilling experience. One moment you’re locking eyes while feeling for ripe fruit at the supermarket, and the next you’re cuddling together in the checkout line planning your honeymoon. Yet for all its romance and adventure, love at first sight is also a dangerous affair. After all, who is this person? What if they never actually liked fruit and…

100M fights fire with beauty

Jill and Burt Kohler were facing a scary legal battle at the end of 2011 for using the name Kohler Academy. They decided the best move forward would be to get some professional help in order to start 2012 on solid ground. We guided them through our naming process until we had a name that…

Glory Holes, and other terrible names to give your donut shop

Bad names are everywhere. From the corner store to the corner office, people find themselves giving terrible names to the things they love, and no one seems to be able to stop them from doing it. Well, um, stop it. We’re tired of seeing neat things with lame names. That’s why we’ve set up an…

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