We’ve been there before and we’re here to help.

Naming hardware isn’t easy. With tight production timelines, a million moving pieces, a highly competitive trademark landscape, and physical limitations for actually putting the name on the goods, hardware naming tests all the boundaries.

Thankfully, at A Hundred Monkeys, this isn’t our first rodeo. We’ve been naming hardware for almost three decades. We’ve named standout products like Rylo and Eero. We have also named products and product suites for clients like Samsung and Google. Our process has evolved over the years to make sure we’re factoring in all the right variables at the right times — trademark, URL, cultural screening, and hardware feature naming. In order to hit your production schedule you’re going to need more than a name. You’re going to need a cohesive process that ensures your name functionally does everything it needs to without compromising its appeal to your customers.

Naming is not for the faint of heart

We always keep the quirks of a given industry in mind when going through our naming process. But our process is really about naming — and every industry needs it. We approach every project with the same wide-eyed curiosity. Our experience across different fields is always helpful, but it’s our methodology and process that gets our clients across the finish line.

A Few Resources


Learn more about our hardware projects here:


We thought you may have questions...

Absolutely. Naming can certainly be a chance to show some personality, but in all our projects we’re thinking about naming as a tool for differentiation. Whether we’re naming for aviation or hardware stores, we’re communicating a message with a particular audience and competitive landscape in mind.

Understanding the bigger picture of your naming architecture is instrumental in making sure a new name fits in. We have done extensive work creating, modifying, and building on extensive naming architectures.

Definitely. Understanding the territories where your business operates is an essential component to making sure our naming and writing hits the mark. Our process is built to incorporate international cultural and trademark screening to make sure your name and brand works everywhere you do.

Absolutely. This requirement comes up a lot during hardware naming projects. While shorter names are typically more difficult to trademark and find URLs for, our work for Rylo, Ozo, and Nod shows that we’re up to the task.

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