This isn’t a problem you solve with engineering

We don’t specialize in any particular category of naming. But we sure have named a lot of software over the years. I mean, what isn’t software these days? Whether you’re developing a consumer app or a B2B platform, our process will guide you in thinking through the critical aspects of your brand. We’ll make sure you have a clear understanding of your positioning relative to your competitors. Together, we’ll figure out exactly who you’re trying to reach and exactly what you’re trying to communicate to them. We believe your product name should be with you for the long haul, which means the work we do will be just as relevant at launch as it will be five or ten years from now.

Naming is not for the faint of heart

We always keep the quirks and conventions of a given industry in mind when going through our naming process. But our process is really about naming—and every industry needs it. We approach every naming project with the same wide-eyed curiosity. Our experience across different fields is always helpful, but it’s our methodology that gets our clients across the finish line.

A Few Resources


Have a look at some of our software projects:


We thought you may have questions...

We have translators on the ground in countries around the world who can offer insight into things like pronunciation and check for any negative connotations a name might have. That said, there’s no need to vet a name globally — in every country and language on earth — unless it’s critical to your business. Remember — almost every word rhymes with something that could be perceived negatively. So we’ll work together to prioritize countries and languages and to thoughtfully consider the results of the research.

We are as well-versed in group dynamics as we are in, well, verse. Sure, naming is a creative practice centered around the power of words. But it’s also a strategic exercise in getting a group of people to agree on something — without that something becoming completely diluted in the process. We have some tricks up our sleeve to make sure you and your cofounder still want to build a company together by the time we’re done with the process.

Not on our watch. Spelling your brand name the way a five year old would might help you get the URL you’re looking for but it won’t offer you any legal protection. Trademark is all about likelihood of confusion, which means the company who spells their name properly, could still come after you.
Besides, do you really want to have to spell your name out loud every time you say it for the next several years?

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