Abridge
Better patient-clinician conversations
- Renaming
Abridge is a healthcare AI platform that uses natural language processing to accurately record, transcribe, and distill clinical conversations. A verb meaning to shorten in duration or extent, Abridge speaks to the benefits of speed and brevity—a welcome improvement on tedious notetaking of the past.
What we did
The sole participant on this project was founder Shiv Rao, a faculty member and practicing cardiologist at the University of Pittsburgh Medical Center. As he described it, “healthcare is a really moldy industry,” so we set out to find a name that would feel like a breath of fresh air (while still appropriate for the space). As a bonus, the winning name paid homage to Pittsburgh, the City of Bridges.
What was the deal with…
Trademark
Names were screened for software conflicts in the US, and Abridge received a B grade. It then cleared a deeper legal screening with their counsel.
URL
The company’s first home on the internet was abridge.ai, and they eventually secured abridge.com.
The decision
The decision was entirely Shiv’s. After two rounds of names and some deliberation, he had narrowed it down to two contenders. In the end, Abridge won out as the more patient-friendly and layered name.