Atta

Your data never looked so good

  • Naming

Atta is a analytics platform that connects data and creates world-class visualizations “so that anyone can be a data person”. Taken from the term attaboy, the name celebrates and praises the human side of data analytics. Atta is also a reference to attosecond (a quintillionth of a second) suggesting speed and small units of data.

The atta wordmark in white on a deep navy field

What we did

We worked with a small team to identify creative themes that represented the brand yet didn’t feel stale in the world of SaaS and analytics. Atta fit the bill as it communicated what is possible with data in addition to being a palindrome and visually striking name. Shout out to Play Studio who worked on the design side and visually brought this brand to life.

What was the deal with…

Trademark

No complications with trademark or registration. Atta received a B grade during our preliminary trademark screening.

URL

The team explored alternate TLDs, landing on atta.app—a playful URL with nice alliteration.

The decision

With visual ID slated to begin directly after naming, the selection process was swift and easy. The leadership team had a handful of contender names with Atta rising to the top.