Granular
Hi-res risk assessment
- Renaming
GRANULAR is an insurance subsidiary of Verily. They play a critical role in the ecosystem of employer health insurance, using precision and predictability to better understand risk and protect against catastrophic losses. The name is a direct reference to how essential granularity is in the kind of protection they offer.
What we did
We worked closely with the executive team at a critical juncture. They were getting ready to make a big announcement when they found out they could no longer use the name they had. It just wasn’t legally viable. There was a lot of affection for their previous name, but everyone saw this project as an opportunity to really speak to precision in an ownable way.
What was the deal with…
Trademark
All names were put through our preliminary legal screening process, alongside an in-depth clearance with their team’s legal counsel.
URL
The URL was not a primary factor in the decision making process. With the built in modifier insurance, it was no problem securing the domain name.
The decision
Granular was one of several names that made it through the process with broad support from the team. There was a clear decision maker in the process, which ultimately goes a long way toward getting any team across the finish line.