Groundcover
DevOps monitoring, under control
- Naming
Groundcover is any plant that grows over an area of ground and provides protection of the topsoil from erosion and drought. The Tel Aviv-based team loved the name as an easy metaphor for their DevOps monitoring platform that installs in a flash, stamps out issues, and recedes to the background when things are running smoothly.
What we did
Our team worked directly with the co-founders so we got up to speed quickly and decisions were made swiftly. Once they landed on Groundcover the team built a lovely, playful brand identity, and have found success at every turn.
What was the deal with…
Trademark
This was a standard software search in the US and Israel.
URL
URL wasn’t as much of a concern and they’ve managed to acquire groundcover.com.
The decision
After one round of names the team liked nearly half of what we shared, mulled the names over for a short while, then emailed us with the good news: they’re were going with Groundcover.