Heyday
Technology, but make it fashion
- Naming
HEYDAY is Target’s in-house brand of tech accessories. The name speaks to the ability for the brand to capture an individual’s sense of style. This is a name that says tech accessories have just as much to do with fashion as they do with electronics.
What we did
We worked closely with the brand team at Target, alongside the design team at Collins, to develop and present a wide range of names that were energetic, playful, and bold.
What was the deal with…
Trademark
We worked closely with Target’s in-house counsel to conduct legal screening on all names shared with leadership.
The decision
The leadership team made the decision based on a variety of factors both creative and strategic.