House Numbers
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- Naming
House Numbers is the first financial advisor for the home, helping homeowners build wealth while lowering the cost of home-ownership. The team liked the double meaning here as House Numbers are a fixture on the front of nearly every home and a way to communicate, quite literally, the amount of money a home is worth.
What we did
We worked with a small team of stakeholders from the worlds of real estate, finance, and tech. This breadth of experience helped us see the naming opportunity from multiple backgrounds and perspectives.
What was the deal with…
Trademark
Names were put through a preliminary screening for conflicts in the US. Despite having the word “house” in it, this name proved to be unique enough to own.
URL
We shared a variety of URL options for the final name. The team was open to alternate TLDs and ultimately went with housenumbers.io.
The decision
Among the participants, there were two key decision makers. We had a call with them at the end of the process to discuss the short list of contenders. After weighing the options, they moved forward with a name we all agreed was the strongest.