Imbue
AI with purpose
- Renaming
Imbue is an AI systems company creating practical AI agents capable of complex reasoning. They believe that AI has the potential to make life better for people, offering the time and space to live happier lives.
What we did
When we first met with the team they were still operating under their original name: Generally Intelligent. While we appreciated the humor of the pun on “artificial general intelligence,” most people thought the name was a lot to process and maybe a little too frivolous. We were able to work directly with the founders, including the passionate and thoughtful CEO. We progressed through several rounds of naming, refining our directions, style, and tone along the way.
What was the deal with…
Trademark
Imbue received a B in the preliminary U.S. screening and passed all deeper legal diligence.
URL
The team had funds allocated for a domain name purchase and were thrilled to be able to acquire imbue.com.
The decision
Imbue received uniform praise from the project participants in our third round of naming. The name felt magical, distinctive, lively, warm, and artistic. They all appreciated that the name could indicate “imbuing computers with intelligence and human values.” After a long search it was nice to find a name that felt right for their purpose and their personalities.