A playful contradiction in terms, Inside Weather asks interesting questions: If being inside is supposed to protect you from the elements, what sorts of weather patterns exist indoors? Can a bedroom be dark and stormy? What makes a living room feel bright and sunny? The name uses weather to talk about the environment and mood you can create indoors with smart, stylish furniture.
We worked with the founding team to develop a name for their new furniture business that offered the variety and choice of made-to-order with the timelines of, say, Amazon. As their business grew, Inside Weather later introduced sub-brands with three more names from our initial engagement: Chicory (luxury outdoor furniture), Diorama (machine-washable “cloud” sofas), and Jackfruit (sustainable modular furniture).
Four names went into legal screening with their counsel. The team prioritized two names which both cleared, and they eventually secured additional names for their sub-brands.
Longer names always make for easier URL acquisition.
Inside Weather was a dark horse. It was well received initially but barely snuck into contenders. The name picked up steam from there and was the top choice going into their final legal checks. Other well-liked names were kept in the back pocket for a rainy day.