Interior
It's what's inside that counts
- Naming
Interior is a “deliciously-clean beverage you can drink daily, providing powerful nutrient support for your cells” which is a fancy way of saying that what you put in your body matters. We wanted to tell the story of supporting your cells, internal organs, and overall health by simply pointing to where it all happens—within the body.
What we did
We collaborated with our good friends at Day Job in Los Angeles. The Day Job team relayed the creative brand themes and positioning they identified with the client and we took it from there. Working with a design team brings out the best in both visual identity and the name. We love the small square window created by the folks at Day Job—a symbolic peek into what’s inside and why it matters.
What was the deal with…
Trademark
Trademark was free and clear.
URL
The client landed on drinkinterior.com which gives the URL a bit of personality and imparts that it’s a CPG product.
The decision
Day Job helped the client through the name selection process with the A Hundred Monkeys team standing by.