Lyric
Supply chain building blocks
- Naming
Lyric is an AI-first software approach for supply chain management. Having witnessed firsthand the logistical chaos of the COVID-19 pandemic, Lyric’s team aims to create harmony where there was discord and volatility. Initially known as ChainBrain, most of the senior team felt this placeholder name sounded too old, literal, and limited.
What we did
We worked with key stakeholders including the founder/CEO, CMO, and head of engineering to find more fresh and figurative alternatives. Happily, they all agreed on the most important naming objective: inspiring supply chain adjacent businesses to create. They saw Lyric as an industry outlier in terms of style and concept, channeling the idea that each part of the supply chain could connect and flow along in unison.
What was the deal with…
Trademark
Lyric received a B in the preliminary U.S. screening and made it through deeper legal diligence.
URL
Being open to non-traditional domain endings, the team was able to purchase lyric.tech.
The decision
Lyric stood out amongst other names that had stronger supply chain references—feeling lighter, more colorful, and giving space for harmonious creation. Its creative, atypical energy supported the team’s passion for carving out a new category. Singing a different tune in their rapidly growing industry gives Lyric a chance to stand out from the crowd.