Oda
Groceries for the 21st century
- Renaming
ODA is an online grocery store with a massive selection and great prices, making it easier for families to gather around the table. The name Oda comes from the idea of an ode, and the dedication to a life well-lived. As both a given name in Norway and the word for lyric poetry across many Romance languages, it’s a name that connects to their roots and their future.
What we did
We worked in close collaboration with a small team within the company formerly known as Kolonial. With plans to expand beyond Norway, the company’s leadership had discovered that the name didn’t work well in other countries and cultures. They were excited to select a name that could continue to grow with them. The timing of our project coincided with a rebrand, led by Design Studio in London.
What was the deal with…
Trademark
All names were screened in a dozen countries, prioritized by the client for near-term and long-term expansion.
URL
Though the URL was not a priority, it was a factor in the final decision. They were able to secure both the .com and the .no.
The decision
After three rounds of naming, there were a handful of top contenders. At this point, deeper legal clearance was conducted, along with linguistic and cultural considerations in countries across the EU. The core team at Oda not only worked well together, they were also incredibly decisive.