Offset

Insider knowledge, outsider perspective

  • Positioning
  • Messaging
  • Website copy

OFFSET is a brand design and technology company creating end-to-end brand experiences for the wine industry. Their approach includes identity and bottle design, strategic content and communications, and a commerce platform they built themselves.

A sunlit vineyard seen through the shade of overhanging oaks

What we did

We worked with the team at Offset to revisit their brand positioning and clarify their brand language. With their focus on the wine industry, and their ability to serve their clients in a holistic way, we had a lot of narrative texture to work with. We had so much fun collaborating, we also worked on the website copy for their commerce product, Figure.