Olto
Modern micromobility
- Naming
Olto is technically an automotive grade Class 2 e-bike—but with a switching mechanism that easily converts the pedals into footrests, the Olto experience is more of a hybrid. It’s just one member of the fleet at Infinite Machine, a New York-based micromobility company changing the way we navigate cities. The name Olto was directly inspired by the left side view of the bike and their team’s interest in alluding to the product silhouette.
What we did
We worked with a small dedicated group who shared their designs and dreams for this category-defying vehicle. While it would live alongside other vehicles like the larger P1 model, we knew that Olto would represent something entirely new—and the name needed to feel equally unprecedented.
What was the deal with…
Trademark
We conducted preliminary trademark screening in the U.S. and the deeper legal clearance was conducted by their legal counsel.
URL
This name didn’t require a standalone URL as it would live as a part of Infinite Machine’s existing site.
The decision
As soon as Olto was presented in the first round, it became the name to beat. The final decision was made after two rounds by the leadership team with input from the broader group.