Ostro
Easy breezy engagement
- Naming
Ostro helps life sciences brands engage with healthcare providers and consumers in more impactful ways. Their products bridge the gap between “Ask your doctor about…” and real action, all with the goal of better health outcomes. Ostro, an Italian word for a southerly Mediterranean wind, is also a metaphor for natural pathways and a seamless flow of information.
What we did
We were summoned by our partners at Mucho who were spearheading the rebrand of the company (formerly known as RxDefine). Pivoting away from pharmaceutical language, Ostro was a poetic alternative ready to be imbued with new meaning. Its visual symmetry opened up a world of possibilities for Mucho’s design.
In their words
“It feels easy and simple…it’s comfortable to say. I would want to work at a company called Ostro.”
Chase Feiger, M.D., Co-Founder & CEO
What was the deal with…
Trademark
We conducted our preliminary screening in the US, and Ostro’s relative obscurity earned it a B grade.
URL
Being open to simple suffixes, the Ostro team was able to secure ostrohealth.com.
The decision
Ostro was a definite favorite from the first round of names—and remained so throughout the process. The co-founders were aligned and made the decision with the support of Mucho and yours truly.