Overture

Time flies

  • Naming
  • Brand strategy
  • Brand story
  • Website copy
  • Promotional copy

OVERTURE is a 55-seat supersonic passenger jet designed to go Mach 2.2. An overture is an introduction, in music and now in flight. Considering this will be Boom’s first commercial aircraft, it says this is just the beginning. The name also has “over” in it, signaling that the jet will literally be 30,000 feet above the competition.

The Overture supersonic airliner on a runway at dawn, its name along the fuselage

What we did

We worked with Boom’s senior leadership team alongside our design partner, Manual, to develop a unified communication strategy, a name for the jet, and a series of writing deliverables to bring Overture to life on the Boom website, in print, and at trade shows.

What was the deal with…

Trademark

Fairly easy because not a lot of people make airplanes and most people who do name them alphanumerically or after birds of prey.

The decision

We took 4 names into deep legal screening with Boom’s trademark counsel. All names passed the test. In the end, Overture was the CEO’s favorite name.