Wild Common
Nothing added, nothing lost
- Naming
WILD COMMON imbues the raw elements of nature with a sense of community and gathering. The name captures the essence of what the founder was inspired to create with his line of tequilas and mezcals—a near-spiritual connection to the products conjured from the earth. It was important that his brand not feel aggressive or gimmicky, as he wanted to speak to active, driven people who care about the products they bring into their lives—and their bodies.
What we did
Our team developed names that reflected his commitment to growing a sustainable business, working with a team of mindful experts, and creating a fresh line of additive-free agave spirits.
In their words
“We couldn’t be happier. Our brand is differentiated and has a point of view thanks to our great name. Our customers love it and proudly tout it online and in real life.”
Andy Bardon, Founder and CEO
What was the deal with…
Trademark
Wild Common had made it through our preliminary screening and cleared deep legal clearance as well.
URL
Longer names tend to make for easier URL acquisition, and the team was able to purchase wildcommon.com.
The decision
Wild Common was the favorite out of a group of three finalists. It made a strong impact and remained memorable and interesting. Ultimately, its pleasant blend of natural and communal themes made for a well-balanced name.