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About Naming

Eli Altman is speaking at the 2014 Brand New Conference

Join Eli at the 2014 Brand New Conference in Chicago. He’ll be speaking about the creative, practical and interpersonal realities of the naming process. The 2014 Brand New Conference will be held September 25-26. For tickets, speaker bios, and other information please visit: Harris Theater at Millennium Park 205 E Randolph Dr. Chicago, IL USA

The Rise of the Blank and Blank

Opening a restaurant is risky: a quarter fail in their first year, and nearly two-thirds are gone by the third. The desire to minimize risk causes many restaurateurs to pick names that appear safe. They aren’t. Consider this list of Bay Area bars and restaurants, ordered by opening date: 2005: Squat & Gobble, Fish &…

Learn “How Not to Name Your Startup” at General Assembly

Join Eli and he’ll give you the tools to create and evaluate brand names so you will never have to apologize for having a name that, like a bad tattoo, you will regret for the rest of your life. February 20, 2014 General Assembly San Francisco Sign up here

Don’t Call It That: A Naming Workbook

  • About: Naming

After 18 months of hard work, Don’t Call It That is finally here! Don’t Call It That is a naming workbook written by our Creative Director, Eli Altman, and published by ExtraCurricular Press. This isn’t a book about naming, it’s a step-by-step guide that walks you through the naming process– covering everything from creativity and…

Hello Berkeley

You can now find us in an old clock factory at: 2604 Ninth St. Berkeley, CA 94710

Developing Brand Building Strategy

The task of building a successful brand can sound daunting, but if you approach it with a well-defined brand building strategy, it becomes much easier. Brand building is a complicated concept that begins with getting your brand noticed. But it can’t just stop there. Successful brand building means getting the people who notice you to…

The Difficulties of Brand Building Online

These days, a strong online presence is essential to establishing any kind of successful brand. Whether you’re starting a fresh new business venture or rebranding a company that for whatever reason needs an image makeover, brand building online is hard work and doesn’t happen overnight. There are many elements to brand building online, ranging from…

What to Expect from a Brand Consultant

So you’ve decided to work with a brand consultant. That’s the first step. Of course, now that you know you are doing it, you have to hire a brand consultant, and there are a lot of people out there offering their services. Since the reason you decided to hire a brand consultant in the first…

A Hundred Monkey’s Brand Building Process

There are as many different approaches to branding as there are individuals and businesses. At A Hundred Monkeys, however, we think our brand building process is something special that truly gets results. That’s because the most fundamental aspect of our brand building process is taking a human approach. No matter what your industry is, a…