Helpful words:
About Naming

How We Come Up With Company Names

What makes a great company? An innovative idea? A proven track record of results? An unwavering commitment to stellar customer service? Maybe you’re thinking that company names aren’t that important. Granted, the name isn’t everything, but it’s probably a lot more important than you realize. At A Hundred Monkeys, we devote the lion’s share of…

Why You Can’t Trust an Online Company Name Generator

A name isn’t everything, especially if you have a worthwhile product or service to deliver. But you’d be wrong if you said that names are irrelevant. In the business world, a name can actually have a tremendous impact on the success—or failure—of a brand. If you’re trying to start up a business, maybe you’ve given…

Being a Part of a Creative Group

Creativity is the paint that gives our world its color. If there were no creativity, we would all wear the same clothes, eat the same foods, live in the same square houses and eat the same vanilla ice cream. Yes, creativity gives us a reason to get up in the morning, but you may have…

Matching a Name to Your Art Direction

Art direction is an integral part of the world — so art directors carry a lot of weight on their shoulders. An artistic concept must be original, compelling and aesthetically pleasing, and it must complement the brand as a whole. If things don’t go well, the responsibility lies in the hands of the art director. No…

UPDATE – June 14: Branding live-feed with Eli Altman

Due to unforeseen complications we have to cancel the General Assembly live cast. We’re really sorry it came to this. To make it up to you guys we’re going to do a (free) live cast of the presentation in the form of a Google+ hangout. We’ll post details shortly. Thanks.

Tidepool has launched

For the past 6 months we have been working with an extraordinary group of doctors and software architects on a project to make data from medical devices speak a common language. Named Tidepool, the new non-profit is building an open source software platform initially slated to help the one million people in the U.S. with…

Characteristics of the Best Names for Companies

A company’s name has a lot more to do with its success or failure than you might think. You only get one chance to make a first impression, and in most cases, your business’s first impression will be made when people hear its name. There’s no single method for figuring out the best name for…

What to Name My Company

What branding ultimately comes down to is creating a cohesive identity and personality for your company that sets you apart from the competition. Your company name, logo, writing, and visual and vocal identity elements work together to establish your brand. Though the most successful brands make sure that all of these elements work together to…

Branding is just like life: How to make it over the wall

When you do brand strategy consulting, seeing bad branding hurts just a little bit more. You have more empathy for how people deal with the visual and verbal assault they are under all day and all night. The first line of defense people have is to put up a wall and hide. People put up…

What Should I Name My Company?

If there’s one question we love to answer at A Hundred Monkeys, it’s “what should I name my company?” Company naming is a creative challenge made all the more difficult by the fact that there are millions of other companies out there. The first few things you come up with are probably going to be…

1 … 7 8 9 10 11 12 13 … 26