These days, a strong online presence is essential to establishing any kind of successful brand. Whether you’re starting a fresh new business venture or rebranding a company that for whatever reason needs an image makeover, brand building online is hard work and doesn’t happen overnight. There are many elements to brand building online, ranging from
There are as many different approaches to branding as there are individuals and businesses. At A Hundred Monkeys, however, we think our brand building process is something special that truly gets results. That’s because the most fundamental aspect of our brand building process is taking a human approach. No matter what your industry is, a
In today’s world, you can’t succeed without having an effective brand. With the Internet, everyone is connected to everyone else all the time. With so many other people competing for your audience’s attention, you have to stand out dramatically, because it’s all too easy to click the other way. You can hire a brand building
You can learn a lot about branding from the animal kingdom. In the animal world, survival is all about passing on your genetics. The key to being successful is to attract as many mates as possible. When you think about it, this is pretty similar to what you’re trying to accomplish when you’re building a
Cool company names don’t exist in a vacuum — they exist at the intersection where the brand name meets the world that it will live in. People have a tendency to want to judge names in isolation, when in reality the combination of the name and the situation is more powerful than either on its own….
There are certain rules in life that make the difference between living like you’re in Lord of the Flies or in the suburbs of Minneapolis. One of these rules is give more than you get — think of it as your meta brand promise. The concept is that if you’re only willing to go halfway
So you’ve decided to start a business. Now comes the fun part: choosing the best corporate name that will become the next globally recognized label of success. Choosing the best corporate names can definitely be harder than it sounds. There are many ways you can go wrong, such as coming up with something hard
The best company names are the ones that stand out, strike a chord, and become immediately etched into people’s minds. The most important thing is to be original. There are enough generic company names out there — the last thing the world needs is another Smith Consulting, Los Angeles Imports or B&V Advertising. Don’t shy away
What makes a great company? An innovative idea? A proven track record of results? An unwavering commitment to stellar customer service? Maybe you’re thinking that company names aren’t that important. Granted, the name isn’t everything, but it’s probably a lot more important than you realize. At A Hundred Monkeys, we devote the lion’s share of
A name isn’t everything, especially if you have a worthwhile product or service to deliver. But you’d be wrong if you said that names are irrelevant. In the business world, a name can actually have a tremendous impact on the success—or failure—of a brand. If you’re trying to start up a business, maybe you’ve given
