If you talk to people starting companies, you’ll notice a four letter word that’s rocketing its way to ubiquity. That word is “lean.” This is primarily because of Eric Ries’ New York Times and Amazon bestseller “The Lean Startup.” The book has been lauded by everyone from Mitch Kapor to Tim O’Reilly to Dustin Moskovitz….
Ever wonder: what is branding? The truth is you already have an intuitive sense of what branding is, because it’s actually something that comes quite naturally. See, branding is just like life. In life, as a human being, your brand as an individual is the clothes you wear, how you talk, who you associate with,
When you do brand strategy consulting, seeing bad branding hurts just a little bit more. You have more empathy for how people deal with the visual and verbal assault they are under all day and all night. The first line of defense people have is to put up a wall and hide. People put up
There are many things to consider when rebranding companies. A rebrand might simply consist of a new logo, or even just updated colors. Or it could be a new company name and an entire visual makeover. Truly successful rebranding means understanding your company’s situation well enough to judge what level of rebranding is right for
If there’s one question we love to answer at A Hundred Monkeys, it’s “what should I name my company?” Company naming is a creative challenge made all the more difficult by the fact that there are millions of other companies out there. The first few things you come up with are probably going to be
If you are old enough to remember rock music from the 1980’s, you can probably remember band names that seemed created just to be memorable. While having an unforgettable name is a good thing, shouldn’t your name say something about what you do and who you are? Think about bands like R.E.M., The B-52s, and
Successful Online And Social Media Marketing Business Names When you envision business names, you may see them clinging to a handsome marquee, or hovering above the entrance to a building on a well-lit sign. But as a business owner, you should also see them emblazoned across the homepage of a business website and neatly printed
Do you know anybody who has to be right all the time? If so, you probably don’t make a habit out of spending a lot of time with them. Being wrong is part of being alive. If you can’t make mistakes, how can you learn? If you can’t say, “I don’t know, I’ve been wondering
Everybody wants to see the next best thing. They want to be there for genesis. Which is why car companies build concept cars — as an opportunity to electrify their audience and show off their most radical thinking. If the car is a winner, some or all of it will make it to production. If
The poet David Clewell jokes that the greatest line of poetry in the 20th Century is “Raid kills bugs dead,” the tagline for the popular insecticide. Considering the line’s ability to implant itself in your memory, and its staccato sound that makes it fun to repeat, some marketing consultants would most likely agree with him….
