Now that the first of this season’s feasts is behind us, let’s take a look back at the origins of the frenzy that follows. In 1939, FDR moved the official day of Thanksgiving from the last Thursday of the month to the fourth Thursday to boost holiday retail sales during the final years of the
SkyMall magazine is where bad ideas go to die … and then crawl back to feed on the brains of innocent air travelers. A criminal line-up of infomercials, the magazine takes mankind’s worst ideas and puts them in your seat-back compartment. In a pressure-sealed cabin. At 30,000 feet. At home you can change the channel
Go to the corner store. You’ll find some Kit Kat bars populating the middle shelves below the Watermelon Bubblicious and above the Sour Punch Straws. Maybe you’ll chance on a box of King Size, or if the stars are aligned: Big Kat and White Chocolate. Ok, your work here is done. Now go to Japan….
If you’ve watched any professional football in October you might have noticed large swaths of a color that usually doesn’t make it onto the gridiron – pink. See, October is Breast Cancer Awareness Month. The NFL and the American Cancer Society teamed up on a campaign called A Crucial Catch to raise money for breast
There’s got to be some lessons in the fall from grace of heroes like Lance Armstrong. One is that we seem to like our heroes imperfect. You could argue that the higher you go the bigger the fall, but somehow it doesn’t seem to work that way when you are a little bigger than life….
Every time you buy one brand over any of the others you’re making a choice, whether you’re conscious of it or not. Sometimes it’s an easy choice. Other times, it might feel like there’s something for everyone’s tastes but your own. Some go with what’s tried and true while others are always looking for what’s
The internet is like the ocean: vast, beautiful, and full of terrifying creatures that want to eat you alive. Mtn Dew learned this the hard way last month when it launched “Dub The Dew,” a campaign letting people vote for the name of its new apple-flavored soda. Expecting something short and sweet, the company was
It pisses me off to no end that American heritage brands are doing much cooler stuff overseas. Filson has Red Label in Japan, Carhartt has Work In Progress in Europe. Red Wing and Converse have imprints in Japan that are doing much nicer stuff than their American motherships. Now, it’s a familiar story for foreign
The question of authenticity is a puzzling one when it comes to branding. Case in point, my favorite candy bar, Goldenberg’s Peanut Chews. It all goes back to David Goldenberg, a Romanian immigrant whose unheralded role in World War I is now coming to light. His Goldenberg’s Peanut Chews, developed at his plant in Philadelphia,
I have car insurance. I bought it from a man who we’ll call ‘Bill’ in Oakland, because my uncle said he was a swell guy. Recently I needed Bill’s phone number so I looked him up online. I was greeted with his striking good looks and some strange achievements: Crystal Excellence Agency Golden Triangle Agency
