Somewhere along the way, Google isn’t sure exactly when, the Persian Gulf became the world’s most important body of water without a name. A Google spokesman says it dropped “Persian Gulf” because, you know, in the world of geography things are always changing. Iran is not taking kindly to this disappearing act, calling it a
There’s a scourge coursing through our nation’s beauty parlors. Like an infectious Jehri curl, the trend has spread its tackiness to the windows and neon signs of salons everywhere, trying to sell us cheap nail care with a cheeky attitude: Curl Up & Dye. Hairchitecture. Shear Hostility. Bangs For The Memories. Hand Job. Yes, the
As you learn how to start a business, the importance of naming your company well is quickly apparent. A company’s name is its first and most significant point of customer contact, communicating a brand’s personality and philosophy before potential customers know anything else about you. Investigating the way that brand names have developed in a
For many designers, the creativity required to start a fashion brand comes easily, but learning how to start a company from a business perspective takes more work. For creative people, branding is one of the most fun parts of learning how to start a company, since it takes full advantage of all those design skills….
Branding is an essential part of how to open a business, but it is also a concept that has been rapidly evolving with the growth of the internet. Twenty years ago, the power of branding was something that primarily benefited large corporations. Today, it’s just as important for smaller businesses. It’s essential for everyone who
Branding is a key step in the process of figuring out how to start a business. This is true no matter what type of business you’re creating. Law firms are one type of business where branding gets overlooked in the face of convention. Most law firms go with a standard name and image that includes
Even if your company isn’t as ambitious as a media conglomerate, there are still many good business ideas to learn from when looking at the success of companies like Disney. After all, a mega company like Disney is made, not born. You have to start somewhere, and those who rise to the top obviously had
The good news about starting a business is that you’re not the first one to do it. Many companies have come before you and left behind a trail of mistakes to avoid, lessons to learn, and great business ideas that you can glean insight from. The ways that successful companies have approached branding can be
Businesses are like poems; the person who creates them often saves the naming process until the end. Like inspiring language, great business ideas come when they will, and most people decide to go with the creative flow before addressing the matter of what a company should be called. Even so, from a marketing perspective, the
As far as state names go, California is the black sheep of America. Rather than some stale, obligatory honor to a founding father, a lazy attempt to replicate somewhere in England or a halfhearted remembrance of a decimated Indian nation, “California” is a dream. It represents not what was found or what died here, but
