Stuck in a naming rut? Perfect timing. We spend the majority of our waking hours naming things, so we thought it would be nice to reach out and help those of you in naming need. We can’t work with everyone who comes our way, but we wanted to open up a little time to help
Love at first sight can be a pretty thrilling experience. One moment you’re locking eyes while feeling for ripe fruit at the supermarket, and the next you’re cuddling together in the checkout line planning your honeymoon. Yet for all its romance and adventure, love at first sight is also a dangerous affair. After all, who is this person? What if they never actually liked fruit and
Jill and Burt Kohler were facing a scary legal battle at the end of 2011 for using the name Kohler Academy. They decided the best move forward would be to get some professional help in order to start 2012 on solid ground. We guided them through our naming process until we had a name that
Bad names are everywhere. From the corner store to the corner office, people find themselves giving terrible names to the things they love, and no one seems to be able to stop them from doing it. Well, um, stop it. We’re tired of seeing neat things with lame names. That’s why we’ve set up an
Steve Marcus is a Boston venture capitalist who went to the other side. He sits on the admissions committee for the Sloan School at MIT–and saw how crazy the admissions process was from the inside. You know how you fill out all the applications on a computer? Well, it all winds up in paper files
Any person who discovers a new species has the right to choose its scientific name, and to party as best as scientists can. After the celebrations, it’s time to find a name for that new fern you found. I’m sorry to say that My Little Ferny isn’t going to pass the test. Rules stipulate that you
Matchbox is being put to the test at MIT. The iPad-based admissions software is managing the 5000 applications received every year by MIT’s Sloan School of Management. Founder Stephen Marcus spent several years on the Sloan admissions committee. Rod Garcia, the Director of Admissions at MIT Sloan, asked Steve to build an application that would
WHEREWITHAL is changing the way people invest with a strategy based on meeting real goals, not hitting some magic number. Because as much fun as gambling is, when it comes to the future some of us want a little more than luck. Wherewithal is all about offering a real alternative to the myths of mainstream
Product reviews: They can be an endorsement of something extra special, or they can offer an entertaining way to rubberneck at the carnage along the highway of online shopping. The standard application of the product review is pretty self-evident. It’s the medium by which you can rave about a favorite new juice processor or rant
When you’re out to change the world, things are happening fast. Between raising money, finding good people, building a product, and dodging bullets, there’s not a lot of time to think about branding. By the time you finish reading this, you will start making the time. Because how well you tell your story in a
