by Barry Silverstein Another college football bowl game season comes to a close tonight. Each year, it seems, the controversy surrounding the BCS (Bowl Championship Series) heats up because of the selection process for the national championship. But there’s another controversy that’s becoming equally heated: Is commercialism polluting college football? Of this year’s 34 bowl
For some people, the brand of booze you drink is just as much of a status symbol as the car you drive. Mercedes, Lamborghini, Geo Metro… Grey Goose, Crystal, Colt 45. Like the wheels you sport, the liquor in your glass shows everyone else what sort of spender you are. Unfortunately, no one besides the bartender can tell what you’re
It’s easy when you’re working on actualizing your business ideas to start making infinitely long to-do lists of all the things that you need to get done—and fail to prioritize them right. Unfortunately, these to-do lists are pretty high stakes, so if you don’t attack the right things first, you might find yourself and your
by Barry Silverstein As a brand category leader, you should be inspirational, innovative, and ahead of the pack. That’s why it’s disappointing to see a leader like Gatorade being a follower. At one time, Gatorade was unique. In the 1960s, a football coach at the University of Florida asked some university physicians if they could
Tiger Woods has fallen, and it doesn’t look like he’s going to get up anytime soon. Ever since word came out about his scandalous off-course activities, the world’s most respected golfer has been stuck in the rough. Gossip rags and humor sites hang on news of every revealed mistress, he’s the butt of countless jokes
by Jeffery Racheff Neon headdresses. Gleaming tomahawk axes. Half-naked men covered in war paint – these are not the sights of a Native American war dance. No, they’re staples of American sporting events. Indian images, mascots and logos are ubiquitous at football and baseball games, and there are countless teams throughout the country that use
In many ways, a cruise is the ultimate vacation. You get to travel, relax in the sun, watch live shows, dance and drink, all within a few steps of your own room. It’s like Vegas on the high seas. And if cruise ships are like hotel-casinos with rudders, then the MS Oasis of the Seas
I’ve taken a year-long sabbatical from naming to pursue scholarly interests in Quito, Ecuador. Even though I’m here on non-naming related business, I can’t help myself from noticing the peculiar way in which things are named. I’d be remiss if I didn’t report on some initial findings. And so, I welcome you to the world
by Eli Altman I’ve been meaning to write about this for a while, but I’ve been tied up. Let’s get down to it. Why is the new Microsoft OS called Windows 7? If you look at the number of operating systems they’ve released, it should be Windows 12 or so. Maybe it’s named for the
They scurry in your walls and lurk between your sheets. They bite, sting, hiss and squeak, carving holes and grossing out guests. They’re pests. But more importantly, they’re intruders — and for that they deserve to be annihilated. So how do you go about ridding yourself of these vermin? Do you attack with your own
