by Jeffery Racheff We all know how rock ‘n’ roll sounds, but have you ever wondered what it tastes like? If so, raise your glasses to Wines That Rock, a new company that wants to officially merge the two staples of reckless abandon – music and liquor – into one spectacular bottle. Your tongue will never
Whether you’re a Fortune 500 company or a home business, branding is extremely important to creating and maintaining success. But while a Fortune 500 company already has an established corporate identity, home business ideas depend on initial brand building to get off the ground. No company is too small to build an effective brand (although
If someone told you they were born in 1922, how would you respond? Would you offer to play backgammon, maybe ask them if they have any World War II stories? Or would you ask to see their ID because they look a little too young for Seniors Eat Free Brunch? That’s what the British government
by Mars Riley Best Western has an identity problem that has been 60 years in the making. Simply put, each of their hotels is an independently owned and operated franchise—each one unique. Considering they have 4,000 hotels in 80 countries, that may be too much uniqueness. It is impossible to predict what
The first worry of most business start ups is getting the capital they need to turn a great idea into a marketable product or service. The problem, of course, is that money often comes with strings attached. Once you’ve found investors, you want to keep them, and a lot of investors have strong opinions about
Any time you’re entering into new territory as an entrepreneur, it’s important to find out what the people who have come before you have learned from their experiences. No matter how innovative your start up idea is, more seasoned entrepreneurs and investors know a lot of things that you don’t about running a business and
The startup market in San Francisco is extremely crowded and competitive. That’s why it’s essential to go the extra mile to make your business stand out from the competition. Especially if you’re working in a similar market as other San Francisco businesses, you need to differentiate yourself and ensure that your company is the one
by Mars Riley It may have taken 18 years, but the family of Bob Marley is now getting serious about the use of his name and image. This is not going to be an easy task. As anyone who has been to a street fair, beach boardwalk, or head shop can tell you – bootlegged
by Jeffery Racheff Halloween is a magical time of year, especially if you’re a kid. It’s the one time when you can act like a blood-crazed zombie ninja without someone prescribing you Ritalin for the rest of your youth. Most importantly, however, it’s when you get to eat buckets of candy. Sweet treats are the
by Mars Riley Some things you should know about me: I am not a teenage girl. I rarely wear branded clothing. I do not shop at J.C. Penney. I dislike cupcakes. And I am not a fan of the Olsen Twins (Although, I do think one of them is kind of cute, but I’m not
