So while Pizza Hut is starting to call themselves The Hut, Radio Shack is now toying with the idea of The Shack. Is it just me, or is this slowly starting to spiral out of control? Let’s take bets on when Burger King becomes The King, Wal-Mart becomes The Mart and Safeway and Subway are
by Eli Altman Well, it’s Friday, so I figured I’d lighten things up a bit and talk about Hooters. You know, the restaurant where guys eat on vacation after attempting to sell their wives with a “…what? They have great chicken wings.” As far as I can tell, these are the guys who subscribe to
A friend of mine forwarded me a great article in New York Magazine about Lululemon. The article discusses the evolution of the Lulu brand, as well as a bunch of interesting company quirks and practices. To my surprise, there is also a cool bit on how the founder, Chip Wilson, came up with the name
I was recently featured in an article by Max Chafkin in the July issue of Inc. Magazine. The article, Good Domain Names Grow Scarce, is about how it is becoming increasingly hard to find a name that has a good URL to go along with it. This is a problem that most of us are
So I was watching bad television last night and I saw a commercial for the Nissan Altima. It was a pretty standard car ad complete with professional drivers on closed circuits, screeching tires and paid actors pretending to be engineers. The commercial reaches a head when the narrator uses all of his gravitas to tell
by Danny Altman, on location in New England There are very few people outside of the state commonly known as Rhode Island who know that the state’s real name for the last 372 years has been Rhode Island and Providence Plantations. For the past few years, there has been a movement afoot in Rhode Island
As far as I can tell, there are two reasons why Americans drink light beer: Either you’re trying to cut down on calories, or you’re planning on getting plastered and don’t want to get full before you’ve had your fill. Both of these reasons have made light beer the de-facto sponsor of the college experience….
We just came across some pictures of the Porsche Panamera interior. Can someone tell us when you would need to go from “sport” to “sport plus”? High speed getaway? Avalanche on a mountain road? Late to a PTA meeting?
Today I want to give a Tip of the Hat to VitaminWater. Since the first flavors were introduced by Glacéau in 2000, VitaminWater has built a strong and clear brand that continues to grow year after year. Here are a few things that they have done particularly well: Functions not flavors: VitaminWater was one of
Do it yourself You know your business better than anyone else and chances are you’re more prone to like a name that you came up with. But, sometimes it can be difficult to name something that you’re too close to. We all seem to be great at giving relationship advice to our friends, but somehow
