What’s the difference between Kraft Parmesan cheese and Parmigiano-Reggiano? Well, aside from the taste, and the fact that they’ve been making it in Italy since 1200, you can take the real stuff to the bank. Here’s the difference between a commodity brand and something people really want to get their hands on. When Italian cheese
In 2001, Apple let the world know that they were cat people by releasing version 10.0 of their operating system and naming it Cheetah. In the eight years since Cheetah, we’ve seen Puma, Jaguar, Panther, Tiger and Leopard. Now, slated for release this Friday the 28th, is the newest member of the feline operating system
by Jeffery Racheff Lavonne Drummond of Smackover, Arkansas, is self-admittedly broke, unemployed and looking for a way to provide for her six-going-on-seven kids. She’s also not really trying to get a job. After all, she says, not many employers are looking to hire women who are eight months pregnant. So as she was thinking recently
by Eli Altman and Alex Zavlaris Our office is right down the street from a Whole Foods. Whenever we’re short on time for lunch, we always seem to find ourselves there. Having spent tons of time meandering through their aisles, we’ve seen all sorts of products. So we figured we would take a shot at
by Mars Riley I’ll admit it. When I saw the headline “Stella McCartney in nude fight with Ms. Bono,” I, after looking over my shoulder to make sure the coast was clear, clicked the link. Sadly, the article wasn’t quite what I was hoping for, but I read it anyway. It seems designer Stella McCartney,
by Jeffery Racheff Yankee Stadium. Madison Square Garden. Camden Yards. These names conjure more than just sports; they’re icons of popular American culture. Yet nowadays, the names of our favorite sporting arenas are rarely without corporate sponsorship. Since Anheuser Busch convinced the St. Louis Cardinals, and the commissioner of baseball, to change the name of their
Nicholson Baker, an ace observer of digital culture, has a wonderful “product review” of the Kindle in the August 3rd issue of The New Yorker. Jeff Bezos, whose company, Amazon, as you will remember, used to be all about the printed book, is leading the charge to replace it. Says Bezos, “We think reading is
by Jeffery Racheff If you were alive during the ’90s, there’s a pretty good chance you rode in a Ford Taurus. Haters called it a “Flying Jelly Bean” when it debuted in 1986 because of its bulbous, bug-eyed appearance, yet car buyers embraced it wholeheartedly. From 1992 to 1996, it was the best selling car
On Monday we posted an article about RadioShack which recently nicknamed itself The Shack. After a pretty sizable media/blog backlash, The Shack felt the need to defend its actions… From AdAge: “In an interview with Ad Age, Chief Marketing Officer Lee Applbaum downplayed criticisms of the nickname. He pointed out that consumers and media are
by Alex Zavlaris When it comes to naming a product, it’s probably smart not to pick a name that would be embarrassing for your customers to purchase. One would think that this is pretty obvious advice, but as it turns out, it apparently is not. While I was watching TV the other night I came
