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What Investors for Start Up Business Ventures Know That You Don’t

  • About: Naming

Any time you’re entering into new territory as an entrepreneur, it’s important to find out what the people who have come before you have learned from their experiences. No matter how innovative your start up idea is, more seasoned entrepreneurs and investors know a lot of things that you don’t about running a business and…

Paying the Extra Dollar for Branding in San Francisco | Why It’s Worth It

The startup market in San Francisco is extremely crowded and competitive. That’s why it’s essential to go the extra mile to make your business stand out from the competition. Especially if you’re working in a similar market as other San Francisco businesses, you need to differentiate yourself and ensure that your company is the one…

The house that Bob Marley built

by Mars Riley It may have taken 18 years, but the family of Bob Marley is now getting serious about the use of his name and image. This is not going to be an easy task. As anyone who has been to a street fair, beach boardwalk, or head shop can tell you – bootlegged…

What your Halloween candy says about you

by Jeffery Racheff Halloween is a magical time of year, especially if you’re a kid. It’s the one time when you can act like a blood-crazed zombie ninja without someone prescribing you Ritalin for the rest of your youth. Most importantly, however, it’s when you get to eat buckets of candy. Sweet treats are the…

The Olsen Twins go Olsenboye

by Mars Riley Some things you should know about me: I am not a teenage girl. I rarely wear branded clothing. I do not shop at J.C. Penney. I dislike cupcakes. And I am not a fan of the Olsen Twins (Although, I do think one of them is kind of cute, but I’m not…

When designer jeans are your True Religion

by Jeffery Racheff There are two ways to define a pair of denim jeans. The first says they are nothing more than sturdy lifestyle-and-work pants, made from reasonably cheap material, that go just as well with Motörhead t-shirts as they do with bow ties. But the second definition takes a different approach. This angle sees…

The Blue Angels want YOU for the U.S. Navy

by Jeffery Racheff Screaming across the sky at over 1,000 miles an hour, the Blue Angels are the world’s oldest and most famous flying aerobatic team. Since their debut in 1946 they have performed for almost half a billion people all over the world, thrilling ground folk with their death-defying tricks. But what most spectators…

Generic cigarettes: coming to a smoker near you

by Jeffery Racheff Lungs aside, smokers tend to be a resilient bunch. You can take away their advertising, raise sales taxes 400% and ban cigarettes from being within three miles of the nearest doorway, but if a die-hard smoker wants a drag, there is little outside of Armageddon that will keep him from getting one….

WTF to do with corporate acronyms

by Eli Altman Over the weekend I was interviewed by Jacki Lyden on NPR’s Weekend Edition about the Wisconsin Tourism Federation. Recently they got tired of WTF jokes and changed their name to the Tourist Federation of Wisconsin (TFW). I don’t see what the big deal is, but apparently the kind folks at the TFW…

Starbucks introduces the $1 cup of coffee

by Mars Riley Starbucks celebrated National Coffee Day (how did you celebrate it?) by having a taste test between its new instant coffee, Starbucks VIA Ready Brew, and one of their regular coffees. The goal was to prove that it was impossible to tell the difference between the two. Always eager to see a major…

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