Helpful words

Energy drinks: why some names buzz, and others just crash

  • About: Naming

by Jeffery Racheff Energy drinks have come a long way since the first drowsy adventurer mixed coffee beans and water. Nowadays the concoctions are brewed in endless varieties, and most are jam-packed with sugar, caffeine and exotic magical herbs like taurine and gingko biloba that make them sound like something you’d get from a witch…

Name your company automatically

  • About: Naming

There are a number of services on the web that promise to name your company without any human involvement–you know how messy dealing with people can be. They are typically called automatic name generators and may spew out choices one-by-one or by the hundreds. So I decided to put a few of them through their…

Owning Lizzie Borden

by Mars Riley In 1892, on a hot August morning, the town of Fall River, Massachusetts would change forever. Before that day it had been the leading manufacturer of textiles in the U.S., afterward it was known as the home of Lizzie “took an ax, gave her mother forty whacks, when she saw what she…

Honoring Michael Jackson with a subway station? Not a ‘Bad’ idea

by Jeffery Racheff Two months after the iconic singer’s tragic death, the party celebrating Michael Jackson rages on. Fans are crafting homemade “Thriller” dance videos, major studios are planning films of unreleased concert footage, and cities are staging day-long Jackson-themed jubilations. In Malaysia, they even have Michael Jackson tigers. So if there ever was a…

The meerkat problem (it’s simples!)

Lesson #1: Choose a name for your company that is memorable, especially if your competitors offer the exact same services you do. Using perfunctory names and Google AdWords to position your product will work for a while, but eventually a competitor will make an emotional connection with the public and you’ll be fighting an uphill…

Take your cheese to the bank

What’s the difference between Kraft Parmesan cheese and Parmigiano-Reggiano?  Well, aside from the taste, and the fact that they’ve been making it in Italy since 1200, you can take the real stuff to the bank. Here’s the difference between a commodity brand and something people really want to get their hands on. When Italian cheese…

Snow Leopard: Apple and the feline kingdom

In 2001, Apple let the world know that they were cat people by releasing version 10.0 of their operating system and naming it Cheetah. In the eight years since Cheetah, we’ve seen Puma, Jaguar, Panther, Tiger and Leopard. Now, slated for release this Friday the 28th, is the newest member of the feline operating system…

Arkansas mom sells the naming rights to her unborn son

by Jeffery Racheff Lavonne Drummond of Smackover, Arkansas, is self-admittedly broke, unemployed and looking for a way to provide for her six-going-on-seven kids. She’s also not really trying to get a job. After all, she says, not many employers are looking to hire women who are eight months pregnant. So as she was thinking recently…

Naming names in Whole Foods

by Eli Altman and Alex Zavlaris Our office is right down the street from a Whole Foods. Whenever we’re short on time for lunch, we always seem to find ourselves there. Having spent tons of time meandering through their aisles, we’ve seen all sorts of products. So we figured we would take a shot at…

Nude vs. nude

by Mars Riley I’ll admit it. When I saw the headline “Stella McCartney in nude fight with Ms. Bono,” I, after looking over my shoulder to make sure the coast was clear, clicked the link. Sadly, the article wasn’t quite what I was hoping for, but I read it anyway. It seems designer Stella McCartney,…

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