From Eagles and The Monkees, to Fleet Foxes and Papa Roach, the world of music has always been teeming with bands who use animals as their aliases. Yet while your favorite band of beasts may kick ass on the pop charts, there’s a good chance it wouldn’t last a minute in the wild. With that
Captain America? More like Captain Planet. The comic book golden boy, the tireless defender of freedom and patriotism and cool fighting skills, can bring down the Third Reich with a twitch of his shield. Yet somehow he’s no match for an international marketing blitz. Apparently some of the Cap’s international audiences have forced him to
Bugs need names. Whether they’re in your bed, your bloodstream or your hard drive, giving a catchy tag to the creepy creatures that invade our lives can actually make them easier to fight. But one recently discovered creature, nicknamed NDM-1, is no ordinary bug. A hearty enzyme capable of bestowing upon bacteria marvelous drug-resistant powers,
After lots of long hours and late nights, our new web site is finally live! But you already knew that because you’re currently on it. We always knew you were a smart one. A special thanks to our friends at Use All 5 who helped us make this site a reality.
For any startup, a great idea is the message. A great brand is the bullhorn. For people to hear about a startup–and even more than that, to remember it when they need to–a startup’s message has to be loud and clear. That’s what we mean when we talk about identity: a loud, clear message that
When you’ve had a great idea and fully committed yourself to making it a reality, it’s easy to focus solely on development. It’s easy to focus all of your funds on development, too. After all, when you’re immersed in a project, you can feel like everyone else will see it the way that you do….
If you’ve read our blog, you know how often we emphasize that good branding, or lack thereof, can make or break any startup. No matter how good your business starting ideas are on their own, you have to get people to notice, and then you have to get them to care. These are some of
For your business to be truly differentiated from the competition, you have to be doing something that no one else is doing. Even if you’re offering a product or service that is similar to what other people are doing, you need to make sure that your company is offering that product or service in a
Any business startup guide should include advice on naming. Your company’s name is the first thing that most people will see or hear about it, and it’s important to choose wisely and find a name that gets across the most important aspects of your brand. As any business startup guide will tell you, branding is
Hate: if you don’t mind the bad press, it’s a great way to get noticed. And for the Westboro Baptist Church, it’s a godsend. Notorious for sniffing out public tragedy and exploiting it in the name of a God so vindictive he makes the Old Testament look like a Disney movie, Westboro members feed on
